Omnisend vs Klaviyo 2026: Price, Features, Verdict

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This is an independent coupon site. It is not owned by, run by or endorsed by Omnisend.

Roshan Jha rechecked every number here on 20 October 2026. I checked official pages only. Prices are in USD. The full list is under Sources.

Maybe your Klaviyo bill grew faster than your sales did. Maybe you cannot even see a Klaviyo paid price without a calculator. Or you fear that moving tools will break the flows that earn money.

Those three worries stop most store owners from comparing properly. This guide answers each one with official numbers. You get a price table and a best for table. You also get other options and a switch plan. Read it before your next renewal date.

Short answer: Omnisend is the better pick for most small stores in 2026. Standard starts at $16 a month, with 24/7 support on every plan. Klaviyo fits larger brands that want deeper data tools. Both free plans stop at 250 contacts and 500 emails a month.

Which store fits which tool

Your situation	Better pick	Why
Brand new store, under 250 contacts	Either	Both free plans allow 500 emails a month
Small store that wants a clear monthly bill	Omnisend	Standard is listed at $16 a month
Store that wants email and SMS on one plan	Omnisend	SMS runs on Pro, from $0.007 per message
Brand with a data team and complex reports	Klaviyo	It leans into deeper analytics tools
Store worried about moving data	Omnisend	It offers a free 5 day migration

Want the full Omnisend price list first? Read our Omnisend pricing breakdown. Our hands on Omnisend review covers the editor and reports in depth.

Omnisend vs Klaviyo at a glance

Feature	Omnisend	Klaviyo
Free plan	250 contacts, 500 emails a month	250 active profiles, 500 email sends a month
Paid entry price	From $16 a month (Standard)	Set by Klaviyo’s pricing calculator
Unlimited emails	Pro, from $59 a month	UNKNOWN
SMS	Pro only, from $0.007 per SMS	$5 of mobile messages a month on Free
Support	24/7 chat and email on all plans	Email support for the first 60 days on Free
Migration help	Free 5 day migration	Not applicable
Official discount	YOUFOUNDIT, 10% for 3 billing cycles	None found on the pricing page

Before you pick, see our Omnisend coupon codes. It lists the one official Omnisend code.

Key differences, explained

Free plan. Omnisend: 250 contacts, 500 emails a month. Klaviyo: 250 active profiles, 500 email sends a month.

Paid entry price. Omnisend: From $16 a month (Standard). Klaviyo: set by its pricing calculator.

Unlimited emails. Omnisend: Pro, from $59 a month. Klaviyo: UNKNOWN.

SMS. Omnisend: Pro only, from $0.007 per SMS. Klaviyo: $5 of mobile messages a month on Free.

Support. Omnisend: 24/7 chat and email on all plans. Klaviyo: email support for the first 60 days on Free.

Migration help. Omnisend: Free 5 day migration. Klaviyo: Not applicable.

Official discount. Omnisend: YOUFOUNDIT, 10% for 3 billing cycles. Klaviyo: None found on the pricing page.

How we researched this

Our team read the official Omnisend and Klaviyo pricing pages on 20 Oct 2026. We also read both help centers. Then we reviewed the Google top 10 for this comparison. Hands on testing notes are pending, so no personal results are claimed.

I read the Klaviyo pricing page and its billing explainer on 20 October 2026.

Same day, I read the Omnisend pricing page and codes page.

I also read its 2026 pricing help article.

I then read the top four Google results for omnisend vs klaviyo.

Those pages covered pricing, automation, SMS, support, segmentation and migration.

None of them gave a step by step tutorial tied to the help center. I added one.

I did not pay for either tool for this update. Klaviyo paid prices stay UNKNOWN.

What Klaviyo is

Klaviyo is a rival email marketing tool. This screenshot is from its official site.

What Omnisend is

Omnisend is an email, SMS and web push platform for online stores. It was founded in 2014.

Pricing: where the gap really shows

Omnisend shows its prices in plain text. Standard starts at $16. Pro starts at $59.

Klaviyo prices paid plans by active profiles. Its page uses a slider, so no fixed entry price was readable today.

I am writing UNKNOWN for that number. I will not guess it.

Omnisend claims stores moving from Klaviyo can see an invoice up to 35% smaller. That is a vendor claim. Test it with your own contact count.

Automation and segmentation

Both tools ship ready made ecommerce flows. Think welcome, abandoned cart, browse abandonment and post purchase.

Omnisend adds conditional splits and A/B splits inside workflows. Klaviyo is known for deeper predictive data.

My take: most stores under 10,000 contacts never use the advanced Klaviyo features. They pay for them anyway.

SMS and mobile messages

Omnisend moved SMS to Pro for new users on 4 May 2026. Rates start at $0.007 per SMS.

Klaviyo gives $5 of mobile messages a month on its free tier.

If SMS is central to your plan, price both with your real send volume.

Switching from Klaviyo to Omnisend

Omnisend runs a free migration. Its team says it moves flows, lists and templates in 5 days.

You can also import contacts and segments yourself. The help center has a full guide.

Where Klaviyo is still the right call

Pick Klaviyo if you need its wider data platform and analytics depth.

It also suits teams already trained on it. Switching has a time cost.

Email builder and templates

Both tools use drag and drop builders with ecommerce blocks.

Omnisend adds product pickers, discount code blocks and a countdown timer.

Klaviyo offers an AI subject line generator on its free tier, per its page.

Forms and list growth

Omnisend includes popups, flyouts, landing pages and gamified forms like a wheel of fortune.

Klaviyo lists web forms on its free plan.

Both let you grow a list without a separate popup app.

Reporting

Omnisend shows sales per campaign and workflow in one report.

Klaviyo is known for deep attribution. Its exact report set per plan is UNKNOWN to me today.

Real cost example for a 2,500 contact store

Omnisend Pro starts at $59 a month and includes unlimited emails.

The Klaviyo price at 2,500 profiles is UNKNOWN. Its page uses a live calculator.

My advice: enter your real count on both pages before you decide.

Who each platform is built for

Omnisend targets small and mid size online stores.

It wants to be simple to run without a dedicated email team.

Klaviyo started as an ecommerce email tool too.

Today it presents a wider platform with marketing, service and analytics.

Its pricing page lists marketing, Composer, service and professional services.

My take: a three person store rarely needs a full customer platform.

Free plans compared in detail

Omnisend Free: 250 contacts and 500 emails a month.

It includes campaigns, automations, forms, segmentation and web push.

Omnisend branding stays on emails and forms.

Klaviyo Free: up to 250 active profiles and 500 email sends a month.

It adds $5 of mobile messages and $5 of Composer usage a month.

Klaviyo lists web forms and an AI subject line generator on Free.

Both free plans are real. Neither is a time limited trial.

Klaviyo Composer and AI

Klaviyo sells Composer, its AI assistant for analysis and content.

Composer costs $20 a month for 4x the free usage, per its pricing page.

Omnisend lists Forms AI, Reports AI and an AI Segment Builder.

Omnisend also offers an MCP connection for AI tools.

My take: both are racing on AI. Pick on core flows, not AI extras.

Mobile messages and SMS costs

Klaviyo gives $5 of mobile messages each month on Free.

Paid SMS rates for Klaviyo are UNKNOWN from my check.

Omnisend sells SMS credits on Pro from $0.007 per SMS.

The final rate depends on volume and country.

Since 4 May 2026, new Omnisend users need Pro to buy SMS.

So the fair test is Omnisend Pro plus credits versus Klaviyo email plus SMS.

Email sending limits

Omnisend Standard gives email credits equal to contacts times 12.

Omnisend Pro removes the email cap.

Klaviyo ties plans to active profiles and send capacity.

Its explainer page covers how active profiles and sends interact.

Exact Klaviyo send limits per tier are UNKNOWN from my check.

Integrations and store platforms

Omnisend connects natively to Shopify, WooCommerce, BigCommerce, Wix and more.

It also supports custom stores through its API.

Klaviyo integrates with major store platforms as well.

Both cover Shopify deeply.

WooCommerce stores should test sync speed on both before deciding.

Deliverability

Both tools need a verified sending domain.

Omnisend has help guides on spam, Gmail tabs and paused sending.

Klaviyo publishes its own deliverability guidance.

Neither tool can fix a stale list for you.

My rule after any switch: email recent engaged contacts first.

Support compared

Omnisend gives 24/7 live chat and email on every plan.

Accounts at $400 a month or more get an account expert.

Klaviyo lists support on its pricing page.

Klaviyo Free includes email support for the first 60 days. After that, Free users get the Help Center and community.

For small stores, round the clock chat is a big plus.

Ease of use

Omnisend aims to be simple. Most setup is guided.

Klaviyo offers more depth, which brings more settings.

Reviewers in the top results often call Omnisend easier.

I agree after reading both onboarding flows.

If you have no email specialist, simplicity is worth money.

What the top ranking pages get wrong

Several top pages are written by Omnisend or by a rival tool.

Vendor pages pick their own winner.

Some quote Klaviyo prices without a date.

Klaviyo prices move with active profiles, so undated figures mislead.

I give dates, sources and UNKNOWN labels instead.

Switching costs nobody mentions

Rebuilding segments takes time, even with migration help.

Your team must learn a new editor.

Past campaign reports stay in Klaviyo. Export what you need.

Sending reputation needs a short warm up on the new tool.

Plan the move outside your peak season.

When to switch, and when to stay

Switch if your Klaviyo bill grows faster than your revenue.

Switch if you want 24/7 chat support without paying more.

Stay if you rely on Klaviyo data features daily.

Stay if a move would land during Black Friday.

Test Omnisend Free for two weeks either way.

Scenario picks

New Shopify store under 250 contacts: either Free plan works. I would start with Omnisend for support.

Growing store with 2,000 contacts and weekly emails: Omnisend Standard.

Store with heavy SMS: compare Omnisend Pro plus credits with a Klaviyo quote.

Brand with a data team and complex attribution: Klaviyo.

Agency running many small stores: Omnisend for simpler billing.

Bottom line on price

Omnisend gives exact public prices today.

Klaviyo hides its paid entry price behind a calculator.

So I cannot give a fixed savings figure.

Omnisend claims up to 35% savings. Verify with your own numbers.

Enter your contact count on both pages before you commit.

Ratings on the Shopify App Store

I checked both Shopify App Store listings on 20 October 2026.

Omnisend showed 4.7 out of 5 from 3,193 reviews.

Klaviyo showed 4.7 out of 5 from 3,395 reviews.

So merchants rate them almost the same.

Ratings will not settle this choice. Price and fit will.

Automation flows side by side

Both tools offer welcome, cart, browse and post purchase flows.

Omnisend also lists birthday, cross sell, replenishment and win back flows.

Omnisend adds search abandonment and back in stock automations.

Inside Omnisend flows you can mix email, SMS and push.

Klaviyo is known for deep conditional logic and predictive triggers.

My take: Omnisend covers what most stores use. Klaviyo goes further for power users.

Segmentation examples

In Omnisend, you can segment by orders, browsing and campaign activity.

You can also use lifecycle stages and the AI Segment Builder.

A useful example is buyers who ordered twice but not in 60 days.

Another is visitors who viewed a product three times without buying.

Klaviyo supports similar rules and adds predictive fields.

Exact Klaviyo predictive fields per plan are UNKNOWN from my check.

Reporting and attribution

Omnisend shows sales by campaign and by workflow.

Pro adds advanced reporting that compares email and SMS.

Reports AI can answer plain questions about results.

Klaviyo is widely seen as stronger on attribution depth.

If attribution drives your budget meetings, Klaviyo has the edge.

Forms and popups

Omnisend offers popups, flyouts, embedded forms and landing pages.

It also has wheel of fortune, scratch card and mystery box games.

Multi step forms and A/B tests are built in.

Klaviyo lists web forms on its free tier.

Gamified forms on Klaviyo may need extra apps. Details are UNKNOWN to me.

Testing and optimization

Omnisend supports A/B tests for campaigns, forms and flow splits.

Campaign Booster resends to non openers.

Send time optimization needs Pro or the paid add on.

Klaviyo offers testing features too. Plan level details are UNKNOWN to me.

Team, agencies and multiple stores

Omnisend runs a partner program for agencies.

Multi store billing details are UNKNOWN from my check.

Klaviyo also has an agency program, per its site.

Agencies should ask both vendors about bundled billing.

Compliance and consent

Omnisend supports double opt in and an alternative double opt in.

It keeps a marketing compliance collection in its help center.

Klaviyo publishes its own consent guidance.

Either way, you own consent. Collect it clearly at signup.

Developer access

Omnisend has an open API with developer docs.

It supports custom store integrations through a tracking snippet.

Klaviyo also offers a public API.

Developers will find both workable for custom events.

A four week switch plan

Week 1: open Omnisend Free and request the migration.

Week 2: check imported lists, segments and templates.

Week 3: turn on welcome and cart flows, then pause the Klaviyo versions.

Week 4: send campaigns from Omnisend to engaged contacts.

Keep Klaviyo active for one more billing cycle as a safety net.

Then cancel and export any reports you want to keep.

Cost table by store size

Omnisend figures are official. Klaviyo figures need its calculator.

Store size	Omnisend	Klaviyo
Up to 250 contacts	Free	Free
500 contacts	Standard from $16	UNKNOWN
2,500 contacts, heavy sending	Pro from $59	UNKNOWN
With SMS	Pro plus credits from $0.007 per SMS	UNKNOWN

Common myths

Myth: Klaviyo is always more expensive. Without its exact price, that is UNKNOWN.

Myth: Omnisend lacks SMS. It has SMS on Pro.

Myth: switching loses all data. Migration moves lists, flows and templates.

Myth: free plans are useless. Both are fine for under 250 contacts.

Email editor and templates in practice

Omnisend has a drag and drop builder with ready templates.

Its product picker pulls items straight from your store.

Discount code blocks can show unique codes per contact.

A live countdown timer updates each time an email opens.

Klaviyo has a drag and drop editor and an AI subject line generator.

My take: for weekly product emails, Omnisend is quicker to build.

Product recommendations

Omnisend Pro includes a personalized product recommender.

It studies browsing and buying to pick products for each contact.

Dynamic content AI also sits on Pro.

Klaviyo offers product recommendations as well.

Plan level details for Klaviyo are UNKNOWN from my check.

Web push and mobile app marketing

Omnisend includes web push. Standard and Pro allow unlimited push.

Klaviyo lists mobile app marketing on its pricing page.

These are different channels. Web push reaches browsers. App push reaches app users.

If you have no mobile app, web push is the practical option.

Shopify specifics

Omnisend can replace Shopify default notification emails.

It supports Online Store 2.0 app embeds and Shopify Markets data.

Klaviyo also syncs deeply with Shopify.

Both are listed on the Shopify App Store with a 4.7 rating.

WooCommerce and other platforms

Omnisend connects to WooCommerce through its WordPress plugin.

It also connects natively to BigCommerce, Wix, Ecwid and PrestaShop.

Klaviyo supports major platforms too.

Non Shopify stores should check feature parity on each platform page.

International stores

Omnisend can use Shopify Markets data for multi country stores.

SMS rates in Omnisend change by recipient country.

Klaviyo SMS country coverage is UNKNOWN from my check.

If you text abroad, price your top three countries on both tools.

Black Friday readiness

Omnisend runs a Black Friday hub with checklists and templates.

Its checklist says start two to three months ahead.

Switching tools in November is risky for any store.

If you plan to move from Klaviyo, aim for January.

Questions readers ask me

Will my Klaviyo flows work the same in Omnisend? Most core flows map across.

Will I lose my email history? Export reports before you cancel.

Can I run both for a while? Yes, but pause duplicate flows.

Is Omnisend support really 24/7? Its pricing page says so for every plan.

Decision checklist

Count your contacts today and in six months.

Decide if SMS is a must this year.

List the five flows that earn you the most.

Check if those flows exist in Omnisend ready workflows.

Price both tools with your real numbers.

Pick the tool that wins on your top three needs.

Final word from my notes

For this update I read the official docs of both tools.

Omnisend is the safer value pick for most small stores.

Klaviyo is the power pick for data heavy brands.

Neither is a bad choice. The wrong fit is the costly mistake.

Pricing history to keep in mind

Omnisend changed its SMS model on 4 May 2026.

New paid users now need Pro to buy SMS credits.

Legacy Pro retires on 26 October 2026.

Klaviyo has also shifted to active profile pricing, per its explainer.

Both vendors change pricing. Recheck before each renewal.

Where Omnisend falls short

Reporting is lighter than Klaviyo for attribution heavy teams.

SMS is no longer on Standard for new users.

Standard caps email sends at contacts times 12.

Some AI tools sit only on Pro.

I list these so you can judge fairly.

Where Klaviyo falls short for small stores

No fixed paid entry price on its pricing page today.

A wider platform means more settings to learn.

Klaviyo Free gets email support for 60 days only.

Extra tools like Composer add separate costs.

How the two handle growth

On Omnisend, you move from Free to Standard, then Pro.

Each step has a clear public starting price.

On Klaviyo, cost grows with active profiles and send capacity.

Both scale to large lists.

Plan your next 12 months of list growth before you choose.

Using both tools at once

Some stores test Omnisend on one segment first.

Keep each contact in only one tool for flows.

Two tools emailing the same person hurts trust.

Run the test for 30 days, then pick one.

Data you should export from Klaviyo before leaving

Contact lists with consent status.

Suppression and unsubscribe lists.

Segment definitions written down in plain words.

Your best email templates as HTML.

Flow maps with delays and conditions.

Past campaign results for your records.

What to test in the first 14 days on Omnisend

Popup signup rate against your old Klaviyo form.

Cart flow revenue per recipient.

Welcome flow click rate.

Inbox placement on Gmail and Outlook.

Support response time on a weekend question.

Budget scenarios in plain words

If you have under 250 contacts, both tools can cost $0.

If you have 500 contacts and email weekly, Omnisend Standard starts at $16.

With YOUFOUNDIT, that is 10% less for the first 3 months.

If you need SMS, budget Omnisend Pro from $59 plus credits.

For Klaviyo, enter your profile count in its calculator.

Accessibility and mobile apps

Omnisend and Klaviyo both work in a web browser.

Mobile app access for managing campaigns is UNKNOWN from my check for both.

Most store owners manage email from a laptop anyway.

Deliverability habits that matter more than the tool

Authenticate your sending domain with SPF, DKIM and DMARC.

Warm up a new sending setup with your most engaged contacts.

Remove hard bounces fast.

Keep complaint rates low with clear unsubscribe links.

Both tools give you the controls. Your habits decide the result.

Which stores fit Omnisend best

Shopify stores with a small team.

Stores that want email, SMS and push in one flow builder.

Owners who want a public price before they sign up.

Brands that value 24/7 support on every plan.

Which stores fit Klaviyo best

Brands with a data analyst on the team.

Stores that rely on predictive analytics.

Teams that want one vendor for marketing and service tools.

Larger catalogs with complex segmentation needs.

How we would explain this to a friend

Omnisend is the simpler, clearly priced kit for growing stores.

Klaviyo is the bigger toolbox for teams that live in data.

Try the free plan of each with a small list.

Then pay for the one your team actually opens daily.

Common mistakes when stores compare these tools

Comparing free plans only, then getting surprised at scale.

Ignoring SMS costs per country.

Forgetting to count sends, not just contacts.

Switching right before a big sale.

Trusting third party coupon codes that do not work.

Bottom line on value

On price clarity, Omnisend wins today.

On analytics depth, Klaviyo wins.

On support access, Omnisend lists 24/7 on all plans.

On ratings, they tie at 4.7 on Shopify.

A quick scorecard

Price clarity: Omnisend.

Free plan size: tie at 250 contacts.

SMS access: Omnisend Pro or Klaviyo paid plans.

Analytics depth: Klaviyo.

Ease for beginners: Omnisend.

Support hours listed publicly: Omnisend.

Shopify rating: tie.

What official sources say about discounts

Omnisend publishes YOUFOUNDIT on its own codes page.

It also offers 30% off for upfront payment to new subscribers.

Omnisend says third party codes are not valid.

Klaviyo public discount codes are UNKNOWN from my check.

Do not trust any percentage you cannot see on an official page.

Support and onboarding compared

Omnisend lists 24/7 email and live chat on every plan.

Free migration help runs about five days, per Omnisend.

Accounts at $400 a month or more get a dedicated expert.

Klaviyo support channels by plan are UNKNOWN from my check.

Ask Klaviyo sales directly if support hours matter to you.

Who wrote this and how

I wrote this comparison from official pricing pages and help docs.

I also read the current top ranking articles on this topic.

Where a number was not public, I wrote UNKNOWN.

I will update this page when either vendor changes pricing.

Final checks before you buy

Open the official Omnisend pricing page and confirm today’s price.

Use the Klaviyo calculator with your real profile count.

Read each refund and cancellation term.

Start on a free plan and test one flow.

Upgrade only after the test proves value.

Save your receipts and plan details for your records.

Set a calendar reminder to review the tool in 90 days.

Omnisend pricing in 2026, from official pages

These are the Omnisend numbers I set against Klaviyo. They come from the official pricing page.

Plan	Price	What you get
Free	$0	250 contacts, 500 emails a month
Standard	From $16 a month	Email credits equal contacts x 12. No SMS for new users
Pro	From $59 a month	Unlimited emails. SMS sold separately from $0.007 per SMS
Account expert	Included	Only on plans of $400 a month or more

Since 4 May 2026, new paid users need Pro to buy SMS credits. Legacy Pro retires on 26 October 2026. Source: Omnisend Pricing Plans 2026.

Cutting the cost if you leave Klaviyo

Switching from Klaviyo has three official cost levers on the Omnisend side.

• Free migration: Omnisend says its team moves flows, lists and templates in 5 days.
• YOUFOUNDIT: 10% off Standard or Pro for the next 3 months. It is for Free plan users.
• Paying upfront: new subscribers save 30% on Standard or Pro. That covers 3 months.

Omnisend also claims an invoice up to 35% smaller for Klaviyo switchers. Treat that as a vendor claim.

My tip: open a Free account first, then request migration, then upgrade.

Moving to Omnisend from Klaviyo, step by step

This is the path I would follow for a Klaviyo store. Each step links to the matching Omnisend guide.

Step 1: Request the free migration

Start here if you are leaving Klaviyo. Omnisend can move your setup, or you can import it. Guide: Omnisend help center.

Step 2: Connect your store

Connect the same store Klaviyo used. Check that past orders appear. Guide: Omnisend help center.

Step 3: Add a signup form

Rebuild your main Klaviyo popup. Keep the same offer so conversion stays stable. Guide: Omnisend help center.

Step 4: Turn on abandoned cart

Recreate your Klaviyo cart flow first. It is usually the top earner. Guide: Omnisend help center.

Step 5: Send your first campaign

Send to your most engaged contacts first. This protects deliverability on the new tool. Guide: Omnisend help center.

Step 6: Check your reports

Compare a week of flow revenue with your last Klaviyo week. Guide: Omnisend help center.

Who should pick which

Choose Omnisend if

• You want public, predictable prices
• You want 24/7 support even on Free
• You want someone else to run the migration

Choose Klaviyo if

• You need advanced predictive analytics
• Your team already runs complex Klaviyo flows
• Price matters less than data depth

Other tools to consider before you decide

Some stores fit neither tool. Here are the options I would shortlist next. Prices come from each official page.

Tool	Price from official pages	Best for
Brevo	Free plan. Starter shown at $9	Big lists emailed often
MailerLite	Comfort from $12	Creators and small teams
Drip	$39 a month on its calculator	Branching email journeys
Shopify Email	10,000 free emails a month	New Shopify stores
Privy	From $30 a month	Popup led list growth

We compare all of these in our guide to Mailchimp alternatives. It explains who each one suits.

Our verdict

I checked both official sites on 20 October 2026. For a product store, Omnisend gives more per dollar.

Klaviyo still wins in the cases listed above. Use the free plan to test Omnisend with your own data.

Pros and cons at a glance

Tool	Pros	Cons
Omnisend	Public prices from $16. 24/7 support on every plan. Free 5 day migration.	SMS needs Pro. Fewer deep analytics tools.
Klaviyo	Strong data tools. $5 of mobile messages on Free.	Paid prices sit behind a calculator. Free email support ends after 60 days.

Honest negatives

• Omnisend charges for SMS per message, by country.
• Klaviyo hides its paid price until you enter profile counts.
• Both free plans stop at 500 emails a month.

Who should skip it

• Skip Omnisend if your team relies on advanced predictive reports.
• Skip Klaviyo if you need a fixed budget before signup.

Renewal trap

Omnisend’s code YOUFOUNDIT gives 10% off for 3 billing cycles only. After that, the normal plan price applies. Budget for the full rate from cycle four.

Scorecard out of 5

Scores reflect documented features and pricing, not hands on tests.

Category	Omnisend	Klaviyo
Value	4.5	3.5
Features	4.0	4.5
Ease	4.5	3.5
Support	4.5	3.0

Our take

Omnisend is our pick for stores under a few thousand contacts. Its prices are public, and support never switches off. Klaviyo earns its place once reporting depth matters more than cost. If you cannot see a Klaviyo quote that fits, start on Omnisend. Try the free plan on a small segment first. Then compare the reports side by side.

FAQ

Is Omnisend cheaper than Klaviyo?

Omnisend publishes lower entry prices. Klaviyo paid prices were not readable today, so the exact gap is UNKNOWN.

Can I move from Klaviyo to Omnisend for free?

Yes. Omnisend offers a free 5 day migration for flows, lists and templates.

Do both have a free plan?

Yes. Both cap at 250 contacts or profiles and 500 emails a month.

Is there an Omnisend discount for Klaviyo switchers?

No switcher code is listed. YOUFOUNDIT gives 10% off Standard or Pro for 3 billing cycles.

Which is better for Shopify?

Both connect natively. Omnisend is simpler to run. Klaviyo goes deeper on data.

Does Klaviyo have SMS on its free plan?

Klaviyo Free includes $5 of mobile messages a month, per its pricing page.

Which is easier to learn?

Omnisend, in my reading of both onboarding guides.

How long does migration take?

Omnisend says 5 days for flows, lists and templates.

Do Omnisend and Klaviyo have the same Shopify rating?

Yes. Both showed 4.7 out of 5 on 20 October 2026. Omnisend had 3,193 reviews. Klaviyo had 3,395.

Can I keep Klaviyo while testing Omnisend?

Yes. Keep each contact in one tool for flows. Pause duplicate flows to avoid double emails.

When is the best time to switch?

Avoid November. A quiet month like January is safer for most stores.

Does Omnisend include SMS on Standard?

Not for new users. Since 4 May 2026, SMS needs the Pro plan. Credits start at $0.007 per SMS.

Is the Klaviyo paid price public?

Not as a fixed figure. Klaviyo sets paid prices with a calculator based on profiles.

Related reading

• Omnisend vs Mailchimp
• Best Klaviyo alternatives
• Our full Omnisend review

Next step

Try the Free plan first. Then upgrade with a code from our latest Omnisend promo code list.

Start Omnisend free

Sources

• Omnisend pricing
• Omnisend Pricing Plans 2026
• Omnisend discount codes
• Klaviyo official page
• Omnisend help center